Apoorva Mukhija is a popular social media creator and internet personality who rose to fame for her bold opinions, outspoken videos, and unapologetic lifestyle. She built a strong presence on Instagram and YouTube, where she often shared unfiltered thoughts on relationships, personal freedom, and social issues. Unlike many creators who stick to safe, entertaining content, Apoorva positioned herself as someone who challenges stereotypes and voices raw, unedited opinions — which made her stand out among the Gen Z audience.
How did she become the “Rebel Kid”?
The tag “Rebel Kid” wasn’t given overnight — it was the outcome of her fearless approach online:
Breaking Stereotypes: Apoorva openly questioned societal norms, especially around women’s choices, freedom, and individuality. Her blunt way of addressing these topics gave her a rebellious image.
Controversial Opinions: She didn’t shy away from sharing opinions that many found uncomfortable. While this drew criticism, it also gave her a loyal fanbase that admired her authenticity.
Public Spats & Criticism: Apoorva often got into online feuds and faced backlash, but instead of toning down, she responded with even more confidence. These incidents built her reputation as someone who doesn’t follow the crowd.
Owning the Label: Instead of rejecting criticism, she embraced the “Rebel Kid” identity, turning it into her personal brand. This made her a relatable figure for young audiences who see themselves as “different” or “misfit” in traditional settings.
Early Beginnings & Digital Passion
Apoorva Mukhija, famously known as “The Rebel Kid,” started her digital journey amid the 2020 lockdown. Armed with a B.Tech and a brief corporate stint, she pivoted to content creation with mini-vlogs, campus sketches, and relatable Gen-Z commentary. Her raw honesty and humor struck a chord—developing a massive following across YouTube and Instagram
The Fall: When Controversy Struck
Her bold attitude came under fire on India’s Got Latent, where a controversial panel discussion triggered widespread backlash. FIRs were filed, she lost brand ambassador status, and faced intense online trolling. The storm grew stronger when personal boundaries were crossed—acid threats, death threats, and harassment, leading to a complete social media blackout. A poignant comeback, she declared: “Don’t take the story from the storyteller
Rise Again: The Transformation
From darkness to spotlight—Apoorva made a bold return. Her video “Till I Say It Is” soared past 10 million views, symbolizing not just fame but a powerful comeback. She used her vulnerability as a strength—and fans responded
Reality TV Reinforces Her Persona
On The Traitors India (Prime Video), she unmistakably identified Raj Kundra as a traitor—long before his reveal. That moment became viral proof that behind the digital persona lies strategic clarity and quick thinking
Personal Fallout and Public Fallout
Amid her rise, controversies continued—her breakup with Utsav Dahiya played out publicly. He accused her of betrayal and bullying, while Sufi Motiwala confirmed their friendship is over, stating he wanted “the real Apoorva, not just Rebel Kid” . Adding to the drama, close friend Jannat Zubair unfollowed her, fueling more speculation
Strength from Within
Despite the turbulence, Apoorva emerged stronger. She rebounded from near-blacklisting as a tenant and housing issues—candidly sharing the emotional toll. Yet, she continues to embrace humor, ambition, and an unapologetic spirit as trademarks of her persona The Times of India.
Latest controversy of apoorva mukhija
Apoorva Mukhija, known as ‘The Rebel Kid,’ is at the center of a fresh controversy involving her ex-boyfriend, Utsav Dahiya. On August 17, 2025, Dahiya released a viral song titled “Cute Little Red Flag,” which many interpret as a response to Mukhija. The lyrics suggest themes of betrayal and misrepresentation, with Dahiya alleging that Mukhija portrayed their past relationship negatively without naming him directly. He claims that attempts to address these issues privately were dismissed, leading him to express his feelings through the song. Reddit+16mint+16The Economic Times+16India Today+6The Economic Times+6Indiatimes+6The Economic Times+1Indiatimes
In response, Mukhija shared a cryptic social media post stating, “Truth always comes out,” hinting at her perspective on the situation. Additionally, she commented on Dahiya’s Instagram reel, reinforcing her stance. The Times of India+3India Today+3The Economic Times+3The Economic Times
This incident adds to Mukhija’s history of controversies. Earlier this year, she faced backlash following her appearance on the show “India’s Got Latent,” where inappropriate remarks led to public criticism and multiple FIRs. Mukhija later apologized, acknowledging that her comments were not funny and expressing regret for her participation in the episode. The Economic Times+8The Economic Times+8The Times of India+8The Indian Express
Moreover, her friendship with fellow influencer Sufi Motiwala has ended, with Motiwala expressing disappointment over Mukhija’s lack of support during online trolling incidents. mint+2The Times of India+2
Favorites: Loves travel, nightlife, adventure sports, and swears by Suryakumar Yadav as her favorite cricketer.
Family: Daughter of a government officer and teacher Anita Mukhija, she has a younger brother.
Relationship: Previously dated Utsav Dahiya, an investment banker.
Tattoos: Several, including a snake, butterflies, and the word “chaos”—each telling a piece of her story.
Diet: Non-vegetarian.
What Makes Her Relevant Even Now?
Apoorva Mukhija is not just an influencer. She’s a reminder that vulnerability online is brave, not weak. That taking breaks is strength, not failure. And that being too loud is better than being inaudibly polite just to survive.
She broke down, yes. But she rebuilt herself on her own terms—without apology, without scripting a redemption arc.
Her content is not for everyone. And that’s exactly the point.
Final Word on Apoorva Mukhija: Loud, Unfiltered, Unapologetically Real
In a country where women are often told to stay in line, Apoorva Mukhija stepped out—and stayed out. From her raw reels and acting gigs to reality TV appearances and controversial moments, she has lived her life in full view of the public eye—with all its bruises and beauty.
And even now, when the next controversy brews or the next trend tries to push her aside, she simply shrugs and hits record:
No responses yet